Every night this week, I have stayed up late to watch the Olympics. I seriously can’t take my eyes off of all the events, especially the swimming.
So when Michael Phelps showed up with that round, hickey-looking mark on his shoulder, I knew exactly what it was– Cupping!
I get cupped by my acupuncturist every month and I love it. So it’s been hilarious hearing the media go crazy over those red spots.
What does cupping have to do with you and your business?
The Olympic Games have brought a lot of attention to the alternative healing modalities that athletes use to stay healthy– massage, acupuncture, kinesio-taping, manual therapy and, of course, cupping.
Staying on trend can have a big boost to your marketing.
Social Media Platforms have special algorithms that follow trending topics. Writing a blog post, tweet or status update about a trending topic can give you a great traffic boost and be seen by a wider audience. Make sure to include trending hashtags so your posts get seen (for example #phelps #cupping).
Current events establish authority.
Here is what I want you to notice about the cupping phenomenon– when the media goes crazy over the cupping marks, they often talk about the benefits the cupping gives the athlete which helps their performance.
While your clients may not be competing in the Olympics anytime soon, when they hear those media reports, they think ‘I want to increase my performance’ or ‘I want to relieve tension in my shoulders.’
Because they know, like and respect these athletes, they will also seek out similar treatments to get the same results in their life.
Current events helps you connect to your clients’ everyday life.
Using current events that have an impact for you and your clients builds connection and rapport in your business. Creating an emotional connection is an essential part of your marketing strategy because it is the emotional brain that drives decision making.
When clients feel like you understand them, they become loyal to you!
Prior to the Olympics, whenever I had cup marks on my back, people thought I was attacked my a large suckerfish. Now, if I go out with cup marks on my back, people want to know where I got it done and how they can do it too.
Take Action: How can you stay on trend with current events and give a boost to your marketing?
To Your Success,